
Daniel Libeskind’s aggressively sculptural Denver Art Museum (right) shapes a pedestrian street with residential development by the same architect.
“Here’s to the demise of Starchitecture!” wrote Beverly Willis, in The New York Times recently. Willis, through her foundation, has done much to promote the value of architecture. But like many critics of celebrity architecture, she gets it wrong: “In my 55-plus years of practice and involvement in architecture, I have witnessed the birth and — what I hope will soon be — the demise of the star architect.”
The last few years has seen the rise of the snarky, patronizing term “starchitect,” (a term I refuse to use outside this context, much to the annoyance of editors seeking click-bait). But big-name architects creating spectacular, expensive buildings that from time to time prove to be white elephants have always been with us. Think Greek temples, Hindu Palaces, Chinese gardens, and monumental Washington, DC.
The Times clearly struck a nerve by running a starchitecture story of utter laziness by author and emeritus professor Witold Rybczynski. That story led to a “Room for Debate” forum offering a variety of solicited points of view, and another more recent forum in which the Times asked readers to respond to a thoughtful letter by Peggy Deamer, an architect (and friend) who teaches at Yale.
Whining about celebrity architecture
I have written a great deal about celebrity architects as well as practitioners of what Rybczynski calls “locatecture.” He names no architects that stick to their own city, however, which says to me he doesn’t really care about the kind of practitioner he claims to celebrate. He’d rather just complain about flashy architecture than deeply examine it. I find this typical of celebrity-architecture skepticism.
Architecture, Rybczynski writes,
“is a social art, rather than a personal one, a reflection of a society and its values rather than a medium of individual expression. So it’s a problem when the prevailing trend is one of franchises, particularly those of the globe-trotters: Renzo, Rem, Zaha and Frank.”
Wrong, wrong and wrong. Architecture is a public art. No architect can build a spectacular museum, concert hall, or skyscraper without a client willing to underwrite it, a city willing to permit it, and a public that wants it. It’s often a very complicated dance; the Disney Concert Hall Rybczynski admires (as do I) overcame 17 years of cost overruns, funding woes, political difficulties, and redesigns. In so-called progressive cities like Boston, San Francisco, and Seattle, unique architectural expression rarely survives an endless public process that tries (impossibly) to please everybody. These cities have mostly driven out homegrown talent because they are never hired.
Architecture can be a social art, but that means society must embrace it, commission it, and build it. In the U.S., however, private interests build most buildings, and they mostly choose to build strip malls, identical office parks, and asphalt-wrapped “garden” apartments. We could say architecture is a social art in America if we built schools that did not look like warehouses, government buildings that express community values rather than distinguishing themselves only for penny-pinching, and nurtured great public places and spaces. Celebrity architects did not create these enervating cityscapes. Dull architects did them because clients won’t commit to better, and communities accept the junkscapes they are handed.
Sorry, Witold, Architecture is a medium of individual expression. Individual talent, whether local or global, sees the uniqueness in circumstances that architecture can express. Individual talent, not the big faceless, yet prolific HOKs or AECOMs advance the state of the art, whether in amenable energy efficiency or theatrical expression. Yet those big firms are designing cities to house millions around the world. Can they possibly be humane? That is one of the big questions of our time, not whether you like Thom’s or Richard’s style. Rybczynski makes a specious comparison of Moshe Safdie’s Yad Vashem museum, in Israel, as “integrated” versus the same architect’s Marina Bay Sands megaproject in Singapore, which he calls “theatrical.” In both cases Safdie is about as subtle as a bulldozer, but also savvy. A museum devoted to the Holocaust deserves a big affirming gesture, while Singapore sought an iconic form for its skyline, and got it in the form of three giant towers surmounted by a park that’s shaped like a surfboard. Such completely different intentions speak not at all to Rybczynski’s argument. Both clients got exactly what they sought.
In Seattle, where I grew up, local architects are timid, and outsiders have often brought welcome energy. Rem Koolhaas and his Dutch firm OMA created a widely admired public library that’s a magnet amid downtown towers as dull as the cloudy skies. The New York firm Weiss/Manfredi designed the stunning Olympic Sculpture Park, a composition as locally sensitive as anyone could hope.
Basking in the Brand-Name Glow
Celebrity architecture is not a franchise (McDonalds is a franchise), but branding. Branding is repellently ubiquitous, and it is pure romanticism to think architecture can escape a trend that so powerfully guides spending. A friend became a museum director in part because building a new building was part of the job. I thought he would bring up an energetic young local talent, but he ended up with an international big name because, he said, only the stars would bring in the donors. That’s sad, but emblematic of an era when private wealth builds the cultural facilities the public won’t pay for. That’s why celebrity architects are brands—a title none of them sought, though all are adept at exploiting. Even wealthy, sophisticated trustees like to bask in the glow of a name that’s got cachet, rather than look hard for someone with obvious talent but who is not well known.
Rybczynski writes that architecture should be “a reflection of a society and its values.” That’s inevitable. Ours is a society of great, concentrated wealth, and wealth will build what it wants. That wealth is sometimes devoted to creating great public buildings and places, like Millennium Park in Chicago, where international-standard art, architecture, and landscape architecture combine in a way that’s unique and invites everyone.

The bravura “umbrella” roof at the Western Concourse addition to Kings Cross Station, London, by John MacAslan + Partners, architect
But America builds little housing for those who can’t afford it—and expecting charity to do it is ignorant and naive. It largely fails to engage with architecture adapted to climate change. America builds investment-repelling highways instead of layered mobility infrastructure that is community friendly and meets today’s needs (like the London’s Kings Cross project that avoids a maze of passages below through bravura engineering).
Nurturing a Sensitivity to Place
Rybczynski is right about our need to create alternatives to the cycling of the same two dozen names through every prominent project in every city. In Europe that’s done through mandatory design competitions for even small public projects (like libraries) that can help rising talents gain experience. We can’t have “locatects” unless communities hire them. Most American architects of talent must work nationally and internationally to survive.
If not big-name designers, who? Some architects fly below the celebrity radar but embody truly public values and local sensitivity. I’m a fan of Ennead (formerly the Polshek Partnership), of New York; Bohlin Cywinski Jackson (known as Apple store architects, but also sensitive designers of houses and academic buildings); BNIM, of Kansas City (pioneers of green architecture); and Lake/Flato, a truly regional firm that practically owns Texas talentwise, even though it is from San Antonio rather than Houston, Dallas, or Austin.
To be honest, these firms are not always bold enough. They can be a little bit too comfortable. So why are these not household names? Because we like urban spectacle, theatricality, expressiveness, and grand gestures. And we like to argue about style and the streetscape.
What to do? Look, experience, and think about innovative, esthetically demanding architecture. Don’t dismiss by drive-by or by looking at pictures. If you like local talent that’s sensitive to circumstances—that thinks about climate, setting, and history—find them. Advocate for their hiring by businesses and government.
Consider why you travel thousands of miles to look at architecture you cannot find at home. The Guggenheim Bilbao was not built in a vacuum, but pursuant to a large-scale program to remake a dying industrial city in a new image. In replacing an abandoned shipyard it was joined by mixed development, a tram line, a waterfront esplanade, and beautifully designed pedestrian connections to downtown.
There’s no lack of architectural talent out there. Only a lack of boldness and commitment.
“Collaboration, open-source networking, non-hierarchical practices, entrepreneurialism, streamlined production and profit-sharing do away with the singular author. We need to focus on how our buildings perform socially, environmentally and economically over the long term. We are ready to fly under the radar to infiltrate larger spheres of influence.” – Peggy Deamer
She’s no only right, this is also how the current batch of students think. They have no interest in Zaha and Gehry & co. because the programs of their buildings – shopping malls, stacks of offices and luxury housing, empty museums – are old fashioned, conventional and uninteresting. Who cares about building the world’s biggest shopping centre in a Middle-Eastern desert when the goods are being shipped direct from China via Amazon to your front door. My guess is that the role of the “star” architect (actually, very few of the general public can name more than one or two) will soon be moot. The next generation of architectural thinkers is going to have new ways to communicate that subvert the current hierarchy; they’re also beginning to generate their own projects:
http://www.theguardian.com/artanddesign/2014/aug/09/rebel-architects-building-better-world
As for the pitiful word “starchitect”, it’s only ever used negatively and then mostly by newspapers and their angry commenters who are on a rant. I give it less than 5 years.
Thanks for writing, Jeremy. I respect and agree with Peggy Deamer, but architects with strong design personalities are inevitable and welcome. Spectacle is part of what cities are about and what makes them joyful places. There’s no reason one kind of architect shouldn’t thrive amid the other.
Jim, thanks.
I’m hoping the addition of new project types and new ways to generate projects will vary the spectacle. Right now it’s only object-oriented, thanks to most of the starchitects (I don’t include Rem, who’s always invented his own programs, like in Seattle). But it’s as if the only theatrical spectacle were a bunch of really good musicals: Oklahoma, Hair, West-Side Story; you’d long for other kinds of production: drama, son et lumière, etc.
No discussion of Star Architects is complete without mentioning Frank Gehry. I live a few miles from the Gehry building nobody talks about, the Experience Music Project building he did for Paul Allen. Enough time has passed so that we can now confidently put it into the “failure” column. Why? I hate it from an aesthetic perspective but I have to admire it from an engineering perspective. It is a very well built but ugly building. Unlike many other exotic (and beloved) buildings it doesn’t leak. But that doesn’t stop it from being ugly. The reason it is so ugly unlike pretty much everything else Gehry has designed is because that’s what the client wanted. Allen wanted a number of specific features and Gehry delivered. So the fault, dear Horatio, lies not in our star architects but in our clients, at least in this case. A star architect who delivers what the client wants deserves his stardom. As long as they keep delivering then they deserve to retain their lofty position. Paul Allen has built a lot of buildings since EMP. They are all uniformly dull. He’s getting what he now wants. It would be nice if clients demanded more — better looking buildings, buildings that worked better, buildings that enhanced rather than diminishing their surroundings. But they don’t. Somewhere along the line all star architects managed to put their stamp on a signature building. Most of them did it more than once. It would be nice if more architects got more chances to do good work. But they don’t. And the star system is not the problem.
Hi Pat! This is a building where the interior program failed. Rock ‘n Roll doesn’t seem to work as a museum. All have failed except for Cleveland, but I’m not sure even that thrives. I happen to like the exterior — all that color enlivens the cloudy days and the rippling shapes pick up the sun gorgeously when it chooses to come out.
A literal delivery of client want/desire/request with poor results IS the fault of the architect. His/her job is to take the desires, wishes, etc. of any client and create a structure that addresses both programmatic needs AND transcends a client’s often banal desires, producing solutions and final product that elevates client desires rather than sublimate to them.
If an architect approach a commission with the attitude, “I am going to give the client exactly what he/she asks for,” knowing the consequences and negative fallout of those actions, he/she isn’t performing his ultimate responsibility—to honor the profession. If he/she can’t do that, then don’t take the commission. The reality is someone will always be inline willing to do so–sadly true for any profession. Time have proven and the profession has often stated, a truly great piece of architecture is a collaboration between architect and client. One way streets always give cause for trouble.
Starchitect – Frank Gehry’s least favorite word! I hope he reads this column! Thanks for a thought-provoking, incisive and instructive column, Jim….yours admiringly, Farah
What I admire most about Gehry isn’t the formal invention that comes out of his office, but rather what Gehry did with Digital Project. He and his partners created software that facilitated the design and construction of the types of forms for which the firm is known. It is this venture into the production of building assemblies that broke the bounds of traditional architecture. For decades, indeed for over a century, architects gradually ceded authority over buildings to engineers, construction managers, and other specialists while taking refuge in the idea that “design” was the main thing provided by architects.
With Digital Project, Gehry reinserted the architect into the fabrication and production of buildings. Other architects are attempting to insert themselves into construction too. If you take a look at Digital Projects’ advisory board, it appears to be made up of, well, “starchitects.” But there are many others who are working at a less exalted level, particularly in Africa, Asia, and Latin America. It is becoming more normal for architecture students to spend considerable time working in the field, actually attempting to master building techniques. For example, the “Solar Decathlon” is a popular US Department of Energy Competition that engages college teams to design, build, and operate a solar powered house. Another example is Auburn Univerity’s rural studio.
I don’t personally care for the “Starchitect” branding exercise – it seems to celebrate the pomp and grandeur of institutional architecture. As many have noted, the forms created are inevitably an expression of cultural dominance, today’s version of the modern curtainwall skyscraper. A seemingly gratuitous effort to build it “that way” because it can be done. An ostentatious architecture. However, it is very interesting to me that these “starchitects” and others point a way towards architects taking more responsibility for design outcomes by mastery of the process of building.
Thanks for the very thoughtful comments! J
In regard to the EMP: Even really great architects are capable of designing really bad buildings. The bigger you get, whether in stature or size, the more difficult it is to say no.
Thank you for calling out professor Rybczynski’s “laziness” as a critic. For years, he has pursued a cynical strategy of invoking the names of famous architects in his critiques without bothering to really seriously consider their work. This parasitic strategy seems to place him in the same league as the greats he denigrates, but he has utterly failed to advance any valid critical ideas.